Our Favourite Looks From The First-Ever Digital ‘India Couture Week’

by | September 24, 2020, 13:53 IST

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Fashion Design Council Of India’s first-ever digital edition of India Couture Week 2020 marks the country’s entry into virtual fashion week after Helsinki and Paris shows. Even though a few months back, the possibility of the occurrence of this event was almost non-existent, the era of modern technology and creative minds saved the day.

The shows were definitely different from the live runway experience, but the designers did not hold back when it came to creatively showcasing their visual ideas through outstanding videos, a diverse cast of models and impeccable sets that complemented the garments and the vibe. Each fashion film was different from the next and that is what kept us glued to our laptop and phone screens. The shows were scheduled on the official website of FDCI with designer Gaurav Gupta opening the fashion week. Creative geniuses like Falguni and Shane Peacock, JJ Valaya and Kunal Rawal were few of the many prominent designers who displayed their designs in the #NewNormal. As much as the runway experience was missed, the digital shows are the answer for the current scenario and the designers did their best to deliver enigmatic and brilliant creations even during the toughest of times.

As the fashion week comes to an end, we look back at some of our favourite designers and their collections which remained with us even after the digital presentation and have left a strong impact.

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Designer Gaurav Gupta opened the fashion week with his collection ‘Name is Love’ where he introduced a range of colours that were never before seen on any of his previous collections. He wanted to portray fluid silhouettes as well as identities in the form of strong yet delicate structural garments paired with beautiful jewels.

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Amit Aggarwal’s collection was like a dramatic oceanic drive as the designer introduced his couture collection underwater. His collection portrayed the character of the ocean and the idea of seeing through real-time portals. The collection included his signature use of polymers and each silhouette had an almost dream-like form.

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‘Bursa’ was presented by legendary designer JJ Valaya which was an array of intricately designed and glamorously accessorised collections that focused on the three main elements of weddings and celebration: The Lehenga, The Sherwani and The Sari.

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Shantanu And Nikhil’s collection ‘The Resurgence’ focused on the importance of hope and how one should recommence their duties to the world around. The voluminous silhouettes portrayed the idea of adapting to the new world and rising again.

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Inspired by the pink city, Jaipur, ‘Eì?pouse-Moi aì? Jaipur’ (Marry Me In Jaipur) from Falguni And Shane Peacock was an absolute vision to witness. While the red colour is an ode to the bride, the motifs and embroidery on the garments are inspired by Jaipur’s architectural wonders and heritage locations. Although it was the first time with bridal couture for the vetaran duo, their striking collection stole all hearts.

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Designer Kunal Rawal showed his collection ‘Hide and Seek’ which was shot in front of the iconic Asiatic Library in Mumbai. The idea of menswear focused on deconstruction and mock layering, where men can form multiple looks with every garment.

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Reynu Tandon brings back the old world bridal charm among modern times with her collection ‘Surkh’. The garments, as stated by the designer, are all hand-made and eco friendly with detailed zari work.

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Inspired by and named ‘Lotus Pond’ is an ode to the current and relevant times. Rahul Mishra’s collection emphasised on the three most important E’s in the current world - environment, employment and empowerment. The designer wanted the audience to see the range from a participants point of view and not just as a consumer.

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Manish Malhotra’s collection, ‘Ruhaaniyat - A celebration called life’ was a tribute to the diverse heritage and soulful artistry of the Indian craftsmen. Playing an ode to the Mughal era, actress Janhvi Kapoor acted muse for the designer as she donned a stunning intricate lehenga with a veil.

Also Read: Amit Aggarwal On His Latest Contemporary Collection For India Couture Week
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