#ActAgainstAbuse: Take A Stand With Femina Against Domestic Violence

by | September 15, 2020, 9:05 IST

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The number of domestic violence cases has doubled up in India ever since the lockdown. While some families are enjoying their time together under one roof, there are many cases where women who are forced to live with their abusers day in and day out because of this situation.

According to the National Family Health Survey, 86 per cent of women in India are subjected to domestic violence, out of which, 77 per cent keep quiet about it. The pandemic has unfortunately served as an opportunity for the abusers to inflict violence on women fearlessly since it is difficult for them to go out and seek help amidst a global virus outbreak. Not anymore, it is time to put a permanent stop to it, and here’s what you can do to a victim of physical abuse.

Femina, in partnership with UN Women, has launched #ActAgainstAbuse campaign to help the victims. The goal of this campaign is to create awareness and provide a safe space that will encourage people to report abuse when they see, hear, or experience it. This is for all the women who feel helpless and are unaware of what is to be done in this situation. The idea behind this campaign is to provide them with the necessary information that will help them in this difficult process. Let's unite to create a better and safer space for the women of our country.

Taking this thought forward to help spread the message to put an end to this menace, Femina has roped in eminent songwriter and two-time National Award winner Prasoon Joshi to pen down a poem. Taking this appeal to the leading starlets and veterans of Bollywood, the poem features actors Taapsee Pannu, Shabana Azmi, Sonakshi Sinha, Radhika Apte and Aditi Rao Hydari who have lent their support to the cause.


Radhika Apte

Campaign

"Being a brand which is synonymous with women empowerment, evolution and change, Femina through #ActAgainstAbuse continues to showcase a sense of responsibility through its thought-led/purpose-driven campaigns. With the Indian women at the heart of the initiative, Femina aims to change perceptions for the better leading to a better society that respects women."


Shabana Azmi

Campaign

"Violence against women has the tacit approval of society the world over. For far too long we have done not enough, for far too long we have tried to escape responsibility by saying its a private matter, for far too long we have blamed the victim and said she must have done something to deserve it. Its time to say NO MORE." 


Taapsee Pannu

Campaign

"It was almost like an extension of what I wanted to convey through ‘Thappad’ I feel there is no space for disrespect in a relationship of equals. I’m glad Femina reached out to me for this. I feel this particular topic is a taboo not because anyone feels it’s wrong to stop domestic violence, but because everyone feels embarrassed to confess it or accept that it has happened with them when the truth is a majority of our households have seen such violence in different degrees regardless of the social strata of the family. It’s high time we talk about it openly, spread awareness that it’s ok to call it out."


Aditi Rao Hydari

Campaign

 "It was important for me to be a part of Femina's #ActAgainstAbuse campaign. In the lockdown, it has become very evident that social distancing is a luxury. Lockdown has been very difficult for several women and children in our country. In these trying times, we hope to come together to support and help women and children dealing with domestic violence in their homes. As a society, it’s time we take a stand against it and put an end to it."

Sonakshi Sinha 

Campaign
"There has been a spike worldwide in the increase in domestic violence against women and especially during the pandemic, and this is something that cannot be turned a blind eye on. We collectively need to encourage women to find the courage to speak up and report any kind of abuse that they are facing. This needs more attention to bring out the much-needed change in society which can only happen when we don't normalize abuse. I am glad to be part of Femina's initiative and we must all play a role in breaking this silence."

It’s time to speak up and break the silence against domestic violence. It’s time to #ActAgainstAbuse. Report domestic violence when you see it or hear it – Call 181 or WhatsApp 7217735372

Not acceptable. That's what we need to say to any and all forms of abuse, whether physical, emotional or psychological. We pledge to stand and speak up against domestic violence and urge you to #ActAgainstAbuse. Follow our campaign, #ActAgainstAbuse and learn about domestic abuse and what you can do to protect yourself and your family.

Also Read: #ActAgainstAbuse: Domestic Violence Abuse Helplines For Women Across India
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